At Milk Makeup, they believe in good ingredients + epic payoff. They're cruelty-free, paraben-free, and 100% vegan. Born at Milk, a creative studio in downtown New York City, their community and culture have always been an inspiration. Curating a collection of high-performance, good-to-skin formulas, it's no surprise that their camouflaging eye concealer, multi-tasking lip stains, natural-looking eyebrow gel and game-changing primer are industry icons. They see personal style and experimentation as the ultimate forms of self-expression. It’s not just about how you create your make up look; it’s what you do in it that matters. - CultBeauty website

Lip Vinyl in shade Poppin' - £18.00

What it promises:

- Glossy long lasting colour

- Coverage of a lipstick but finish of a gloss

- Infused with Jojoba Seed Oil, Coconut Oil and Acai Fruit extract

- Vegan & Cruelty Free and Made in USA